HUE TRAN

Marketing Executive

Hi, I’mHue Tran

02Year of experience
Le Thuy Hue Tran, marketing and communications professional
Based in HCMC

I turn research, communication and cultural insight into clear campaigns, thoughtful events and work that connects.

Bachelor's Degree

HUFLIT

2022 — 2026
GPA3.54 / 4
MajorInternational Relations & Communications

Marketing
Executive

01 / Education & Certifications

Built through research
Sharpened through communication.

An academic foundation that shaped how I research audiences, structure information and turn complex ideas into clear communication.

Education2022 — 2026

Bachelor’s Degree

International Relations & Communications

University of Foreign Languages and Information Technology of HCMC

GPA
3.54/ 4.00
Academic highlights

University recognition · 2024

Recognition

Outstanding Research Paper

China’s Debt-Trap Diplomacy in Southeast Asia · 2017–2024

Graduation thesis · 2026

Thesis

Vietnam & BRICS

The opportunities and challenges for Vietnam as a partner of BRICS

Certifications

Proof of communication, analysis and practical capability.

02 / Skills

Tools, judgment & execution.

A practical toolkit backed by communication, diplomacy, campaign and data capabilities developed through real projects.

Digital toolkit

The platforms I use to turn research, communication and ideas into polished, measurable work.

Toolkit9 tools

Microsoft 365

Office productivity

Google Workspace

Collaboration

WordPress

Web Landing Pages & Blogs

Power BI

Reporting & dashboards

Canva

Fast visual production

Illustrator

Vector design

Photoshop

Image editing

Figma

Interface & layout

Mailchimp

Email marketing

Communication & Diplomacy

Building clear messages, credible relationships and public-facing communication across different stakeholders.

  • External Affairs & Diplomacy
  • Public Communication & Branding
  • Communication & Content Writing

Campaigns & Events

Turning objectives into coordinated plans, timelines and on-the-ground execution.

  • Event Planning & Coordination
  • Campaign Planning & Execution

Data & Insights

Organizing information and translating performance data into clearer decisions and visual stories.

  • Content Performance Tracking
  • Database Management
  • Data Visualization

Calm under pressure

Staying structured, prioritizing quickly and solving problems when plans change.

  • Problem-solving under pressure

04 / EXPERIENCE

Ideas into
real-world impact.

Seven roles. A growing collection of stories, campaigns and creative work. Follow the timeline and explore the details within each chapter.

Scroll the timeline
2024 — Present Ordered by start date
2026

DATAGENT

Marketing Executive

CurrentApr 2026 — Present

Data-led marketing, digital experiences and partnerships that connect insight with business growth.

Role & impact

27%average engagement
92.2%peak CTR
20qualified leads
~30%event cost reduction
  • Drove data-driven LinkedIn strategy, producing 16 posts/month and achieving 27% average engagement and up to 92.2% CTR.
  • Led end-to-end website transformation, building the initial site on WordPress/HTML-CSS, then redesigning it in Figma and collaborating with the Tech Team on implementation.
  • Led market intelligence and industry research using EMIS and NAICS datasets, translating data into D-Dive industry maps, key takeaways and actionable insights.
  • Owned end-to-end Indian Bussiness Chamber’s co-host event strategy and partnerships, generating 20 qualified leads from the Indian logistics sector and reducing event costs by ~30% through vendor negotiation.
  • Developed and implemented brand guidelines, ensuring consistent visual identity, messaging and content across digital channels.
  • Supported business analytics and operations, contributing to Power BI reporting and standardizing NDA, invoice, ERP and FRP templates while optimizing merchandise procurement.
Inside this chapter7 collections · 92 visuals
2025

Singapore Chamber of Commerce in Vietnam

Admin & Marketing Intern

Nov 2025 — Mar 2026

Event, member-facing and marketing support across chamber communications and business-community programmes.

Role & impact

7,000+members & partners
  • Supported B2B marketing and member communications for seminars, training and networking events with foreign enterprises and business associations, including sponsorship proposals, VIP invitations, agendas and post-event follow-ups.
  • Executed Mailchimp EDM campaigns for 7,000+ members and partners, monitoring open rates and CTR to optimize communications.
  • Curated trade and investment media coverage, providing internal insights on business developments and Vietnam-Singapore relations.
  • Managed member databases and event operations, coordinating internal teams and external vendors while ensuring data accuracy and smooth on-site execution.
  • Managed WordPress/CMS operations, including membership and user management, content updates, Elementor, and website performance/UX optimization.
Inside this chapter2 collections · 3 visuals
2025

SOLFEGGIO: Sound of Time

Content Committee Member

Nov 2025 — Mar 2026

Role & impact

500audience
  • Managed 3 of 6 key content segments for a large-scale live program with 500+ participants, ensuring content and event flow aligned with the overall timeline.
  • Developed the event timeline and MC scripts in both English and Vietnamese, ensuring clarity, consistency and smooth transitions.
  • Created sound & lighting scripts and coordinated with technical teams to manage live transitions and on-stage execution.
Inside this chapter2 collections · 12 visuals
2025

Savills

Admin & Marketing (Industrial Services) Intern

Jul 2025 — Oct 2025

Industrial-sector marketing support across events, content and internal proposal materials.

Role & impact

3,000+audiences reached
  • Supported marketing campaigns for industrial real estate projects targeting foreign investors and enterprises
  • Created and managed monthly content calendars, social media content (LinkedIn, Facebook), and EDM campaigns, reaching 3,000+ audiences.
  • Published articles on the official Savills website using WordPress, and supported the preparation of client proposals and pitch decks for industrial projects.
  • Conducted market research and compiled data to support investment-oriented project proposals.
  • Assisted in data collection and reporting to evaluate campaign effectiveness and support business analysis.
  • Prepared and processed bilingual contracts and project documents (VN-EN)
Inside this chapter4 collections · 146 visuals
2024

International & Communications Club

Content Leader

CurrentJan 2025 — Present

Selected communication, PR and campaign projects.

Role & impact

10content team members
1.9K → 4.4Kfanpage likes in 12 months
3campaigns led
  • Led a 10-member content team across three PR and marketing campaigns, overseeing strategy and execution.
  • Grew the fanpage from 1.9K to 4.4K likes within 12 months through audience-driven content strategies.
  • Created and optimized campaign content, including social posts, PR articles and event communications, while collaborating cross-functionally to ensure consistent messaging and performance.
Inside this chapter5 collections · 6 visuals
2024

Flow of Time

External Relations Member

Jun 2024 — Oct 2024

20th Anniversary Celebration of the Faculty of International Relations and Communications.

Role & impact

487audience
  • Drafted sponsorship proposals by compiling key departmental information and conducted outreach to stakeholders.
  • Coordinated communication with partners throughout the event.
  • Coordinated guest welcoming and event-day logistics.
Inside this chapter1 collections · 8 visuals
2024

Center for Foreign Affairs and Language Training (CEFALT)

Foreign Affairs Knowledge Intern

Mar 2024 — Sep 2024

Role & impact

  • Drafted and distributed official invitation letters for high-level seminars on AI in Public Services.
  • Coordinated attendee registration and on-site reception for events with government representatives and lecturers.
  • Assisted as a teaching assistant for foreign affairs training programs.
  • Collaborated with advisors to finalize formal reports and academic documentation.
  • Prepared and processed bilingual contracts and project documents (Vietnamese-English).
  • Documented key discussion points from meetings with officials, clients, and investors.
Inside this chapter1 collections · 1 visuals

05 / VOLUNTEER

Good work has
a wider circle.

Community events taught me to stay warm, clear and resourceful when the room is full and the clock is running.

Explore volunteer work
In the community01

1-month term in 2024

Staff, Ho Chi Minh City Economic Forum & Ho Chi Minh City Friendship Dialogue 2024

Assisted and engaged with guests to ensure a smooth and welcoming experience.

  • Supported venue setup and logistical coordination before and during events.
  • Helped maintain a warm, organized environment for attendees and speakers.
A little recognition02

3-month term in 2023

Staff, ZHub (under GreenHub, supports and drives initiatives that promote environmental protection, green lifestyles, and social responsibility)

Created and spread content across social media platforms to raise community awareness about green lifestyles and social responsibility.

  • Produced content aligned with environmental education and community engagement.
  • Helped amplify GreenHub’s message through clear, approachable storytelling.

05 / Contact

Let's make the next idea land.